Did you know that there are about 200 million websites on the internet and over 70% of consumers research products and companies on Google before making a purchase? If you want to convert these leads, you need a compelling digital marketing campaign and for that, you need a digital marketing strategist who is well-versed in digital marketing tools. 

A digital marketing expert will employ these strategies to bring more visitors to your page, boost your rankings, and generate more leads and conversions. However, if you want to hire digital marketers for your business, this blog is for you. In this blog, you will get to know who is a digital marketer, what they do, and how to hire them.

So, let’s get into it!

What is a Digital Marketer?

A digital marketer is responsible for using a variety of digital channels to build an engaged customer base, brand awareness, and generate leads. 

What Does a Digital Marketing Specialist Do?

Create and Execute Digital Marketing Campaigns

Digital marketing specialists develop and execute digital strategies for businesses. They are responsible for building, planning, and implementing digital marketing campaigns across multiple platforms and channels. 

Content Creation & Ad Copywriting

Digital marketing specialists should possess persuasive writing skills and an efficient content creation process because they have to perform ad copywriting and content creation to support their marketing campaigns.  This includes writing guest posts, articles, and even writing eBooks for organic search and gated content plays. 

Develop Visual Assets for Digital Campaigns

Digital marketing experts must have advanced knowledge of graphical designing tools like Adobe Illustrator to develop assets for email marketing campaigns, display advertising, or infographic marketing. 

Administer Websites & Publish Content

Digital marketing specialists also publish content and administer websites to support their marketing campaigns. Therefore, a digital marketing expert must understand the content management system and be able to perform technical website optimizations by modifying CSS or HTML code. 

How to Hire a Digital Marketing Expert?

Step 1: Shortlist Remote Staffing Organization

The first step is to shortlist and sort the best remote staffing agencies. You can search for ones with high ratings on social media platforms to narrow your search bracket to the best remote staffing organizations. Moreover, you may also ask for suggestions and recommendations from colleagues, business partners, or peers.

Step 2: Define Your Requirements

After selecting the remote staffing agency, define and brief your requirements to them. The more clarity and precision you have the better digital marketing team you would be able to make. 

Step 3: Candidate Research

The remote staffing agencies will provide you with choices for the ideal candidate matching your requirements. You may set up an interview with an assorted list of candidates to finalize the one who truly fits your company culture and work ethic. 

Step 4: Interview

The next step is to interview the shortlisted candidates. However, it is crucial to evaluate their personality, skill set, cultural fitness, and technical abilities. For that, you may ask them to do a sample assignment or for a one-week free trial before onboarding them.

Step 5: Agreement

The final step is to onboard your selected candidate. You can hire a digital marketing professional part-time, full-time, or on an hourly basis. Once everything is finalized go ahead and sign the agreement to kickstart your journey as a team!

Conclusion

In conclusion, this digital era requires every business, brand, or company to have a compelling digital presence which is only possible with an expert digital marketing team.

However, hiring digital marketing experts can be a challenging process but by defining your needs, reviewing portfolios, seeking industry-specific experience, and assessing both soft and technical skills, you can find suitable candidates to help your brand thrive in the digital landscape. 

Remember that the right digital marketing Agency and a brilliant team can help you achieve all your online marketing goals, so invest effort and time in the hiring process to secure top-notch talent for your organization.

Are you ready to hire a marketing expert? Hireadev is the agency for you. They offer a range of Digital marketing services and have a team of professionals who have the skills and commitment to rocket your marketing campaign to new heights. So, don’t wait and reach out to them for more information.